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What is the difference between personalized medicine and “standard” medicine?

Comparison of SKCURE personalized packaging versus generic white medical boxes

In recent decades, the world of medicine has been undergoing a profound transformation. While in the past most treatments were given in a uniform way to everyone, today more and more patients are being introduced to a new approach that places the individual—rather than the disease—at the center. This approach is called personalized medicine, and it is gradually changing the way diagnoses are made, treatments are designed, and medical follow-up is managed.

To understand the gap between the two approaches, it is important to understand the period in which each one emerged. Conventional medicine is built on broad standards designed to suit the majority of the population. It is based on large clinical trials that produce “medical averages,” which then guide the treatment approach. In contrast, personalized medicine seeks to break away from the average and ask: what happens if we treat each person as a unique case, with genetic, biochemical, and behavioral differences, and design a more precise treatment for them?

This shift is not only technological. It is cultural, medical, and even emotional. It restores a sense of control and partnership to the patient, and gives physicians the tools to see the individual person—not just the abstract diagnosis.

What Is “Conventional” Medicine?

Conventional medicine is based on decades of accumulated experience, extensive knowledge, and standardization. These are significant advantages that allow it to provide reliable, fast, and accessible treatment to a broad population. In this approach, patients usually receive the same solution for a given diagnosis, with similar dosages, forms of administration, and instructions. The goal is to provide an effective response based on clear data.

However, there is a significant limitation: not every body responds in the same way. In certain situations, when the "conventional" solution does not fully fit, the patient may experience an inadequate response or side effects that do not meet expectations. This is where a gap begins to emerge between generalization and the individual's real needs.

What Is Personalized Medicine?

Personalized medicine aims to build a solution to a problem based on the patient's precise characteristics. It is based on the understanding that genetics, biological makeup, lifestyle, and medical history deeply influence how an individual responds to any treatment.

This approach involves extensive data collection: biomarkers, specialized blood tests, medication history, genetic tendencies, and even sleep and nutrition habits. The goal is to create a complete picture and craft a personalized solution that can increase effectiveness, reduce unwanted side effects, and align with the patient's health goals.

Personalized medicine does not focus solely on diagnosis or treatment. It accompanies the patient over time, making adjustments according to physical and behavioral changes, and provides continuous monitoring. All of this creates a sense of security and partnership, as the treatment feels designed specifically for the individual, rather than being an "off-the-shelf" solution.

The Key Differences Between Conventional Medicine And Personalized Medicine

To understand the gap between the two approaches, we can look at some of the main characteristics of each.

Data vs. Personal ProfileIn conventional medicine, the response is based on broad data and evidence collected from the general population. In personalized medicine, however, the information is gathered directly from the patient: genetic tests, personal biology, and daily functioning. This difference allows for much higher precision.
Dosage and Formula CustomizationWhile conventional medicine relies on fixed dosages or standard ranges, personalized medicine often involves a much more precise adjustment of dosage and formulation. The goal of this customization is to provide a solution that fits the patient's body and needs, rather than what is suitable for the majority of the population.
Preventive ApproachIn conventional medicine, most attention is directed toward treatment after symptoms appear. In personalized medicine, much of the focus comes from prevention: identifying potential future issues, making early adjustments, and building routines that reduce risk.
Variation in ResponseA key difference is how individual variability is considered. The body's response varies from person to person, and sometimes the conventional solution is not suitable. Personalized medicine takes these differences into account in advance and prevents problems before they arise.
Patient RelationshipIn conventional medicine, appointments with the doctor are sometimes brief and focused. In personalized medicine, the relationship is continuous, open, and also considers emotional, behavioral, and lifestyle factors. This is medicine that empowers the patient and provides a genuine sense of partnership.

Advantages Of Personalized Medicine

Beyond being more precise, personalized medicine offers numerous benefits:

Full alignment with the patient's needs
Reduction of ineffective treatments
Improved continuity of care
Ability to create a tailored solution when conventional approaches are insufficient
Strengthening trust between the patient and the healthcare system
Professional and precise treatment management based on data rather than general assumptions

Challenges And Limitations

Like any advanced approach, personalized medicine also faces challenges. Data collection requires skill and appropriate tools. Personalization demands resources, high availability, and sometimes closer monitoring. Additionally, in some medical fields, deep customization at the genetic or biological level is not yet possible.

Still, with the development of technologies and artificial intelligence, personalized medicine is becoming more accessible and precise, reaching areas that, until a few years ago, were beyond reach.

How SKCURE Brings The Personalized Approach To The Patient

SKCURE presents a model where technology meets medical expertise. SKCURE is a digital medical platform that enables the creation of a personalized solution for each patient, using professional questionnaires, assessment of individual health characteristics, and reliance on medical experts. The platform provides discreet, convenient, and private solutions built from a personal perspective rather than a general approach.

Developments are carried out under strict GDP and GMP quality standards, alongside compliance with HIPAA regulations to protect medical data privacy. This combination creates a safe, responsible, and transparent framework, allowing patients to feel they are receiving a precise and personalized solution.

Three diverse women smiling and holding personalized SKCURE medical packages

Summary

The difference between conventional medicine and personalized medicine is essentially the difference between a uniform treatment and one tailored exactly to the individual. This is not just a technological advancement but a shift in perspective: from focusing on the average to focusing on the individual.

The move toward a personalized approach offers a future where medicine is not only a response to disease but a precise and healthier design for life itself.

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Authored By - Dr. Shlomo Sadoun

A pioneering pharma entrepreneur shaping global healthcare for over two decades